{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many high-end brand names drive exposure through social media advertising and marketing, star collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products haven't transformed much in years; it does not have TikTok, and doesn't giv